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News - New Sales Director

Bob Bryce joins SIAE UK as Sales & Marketing Director

Bob BryceBob Bryce joins the senior management team at SIAE UK to focus on building the Products and Turnkey Services businesses.

Heading a team of highly capable senior sales staff and account managers, Bob is responsible for the generation and implementation of SIAE GPL businesss growth strategy and takes personal ownership for new account development and partnership strategies.

Bob comes from a background in engineering design, project management, process improvement, business development and senior management roles. This experience has been gained from a diverse range of markets including Oil & Gas, Defence, Aerospace, Utilities and Telecomms.

Background

SIAE UK, the Wireless Service provider trading since 1997, was acquired in 2004 by SIAE MICROELETTRONICA S.P.A., the global microwave equipment manufacturer based in Milan Italy. As a result, various integration and investment activities were initiated in order to bring a number of very positive advantages to the UK based Services company.

Some of these benefits are itemised below:-

Calendar year 2005 was the first full trading year under SIAE management, and business revenues have seen double-digit growth every year since. The current year is seeing further significant growth as a result of the strong combination of a strong microwave wireless product range from SIAE MICROELETTRONICA S.P.A., global procurement agreements to access the best complementary products from other manufacturers, combined with the ability from SIAE UK to bring an appropriate range of customer services to the products.

This integration of two strong companies and two complementary approaches to the market is enabling a focus on the customer and on customer requirements and needs. Those customers who need to understand the technical detail behind the products will of course continue to receive our total support, whilst others who are more focused on the real world benefits and differentiating attributes flowing from a well conceived and implemented solution can now receive appropriate consultacy and service support from our customer focused turnkey design teams.

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