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News - Additional skill and experience for SIAE UK

Dave Atherton joins to help expand the company

More senior staff have joined SIAE UK, together bringing another 35 years of professional experience in our industry as the company continues its successful drive in winning and executing new business for both existing and new customers.

David Atherton has joined the company at the start of 2007 as a Business Development Consultant to expand the Sales team. With significant experience in the telecommunications industry at both Energis and Cable & Wireless, David brings many years of experience to the company in the areas of business development, sales and customer Account Management. Commented Bob Bryce, Sales & Marketing Director at SIAE UK, "Dave is a significant addition to our customer-facing team, and brings new energy to our desire to drive up customer satisfaction levels and ensure that the customer voice is clearly heard within the organisation".

Background

SIAE UK, the Wireless Service provider trading since 1997, was acquired in 2004 by SIAE MICROELETTRONICA S.P.A., the global microwave equipment manufacturer based in Milan Italy. As a result, various integration and investment activities were initiated in order to bring a number of very positive advantages to the UK based Services company.

Some of these benefits are itemised below:-

Calendar year 2005 was the first full trading year under SIAE management, and business revenues have seen double-digit growth every year since. The current year is seeing further significant growth as a result of the strong combination of a strong microwave wireless product range from SIAE MICROELETTRONICA S.P.A., global procurement agreements to access the best complementary products from other manufacturers, combined with the ability from SIAE UK to bring an appropriate range of customer services to the products.

This integration of two strong companies and two complementary approaches to the market is enabling a focus on the customer and on customer requirements and needs. Those customers who need to understand the technical detail behind the products will of course continue to receive our total support, whilst others who are more focused on the real world benefits and differentiating attributes flowing from a well conceived and implemented solution can now receive appropriate consultacy and service support from our customer focused turnkey design teams.

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